WATCH: Preview of Sacha Baron Cohen's Who Is America? has to be seen to be believed

Who Is America?

Sacha Baron Cohen as ex-Israeli general Erran Morad in Who Is America?

Sarah Palin has accused Sacha Baron Cohen of posing as a wounded military veteran in order to dupe her into taking part in an interview (Daniel Leal-Olivas/PA Wire)

Sacha Baron Cohen arrives at the LA premiere of Alice Through The Looking Glass (AP)

Sacha Baron Cohen as 'Borat' 'Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan' Film - 2006

His legendary Kazakstahni character, Borat caused a stir in Cannes in this fluoro 'mankini' which has gone on to become the costume of choice for a generation of stag-doers.

Sacha Baron Cohen, in character as ‘Nobby’ from the film Grimsby, is known for a variety of comedy creations (Dominic Lipinski/PA Wire)

Sacha Baron Cohen as Ali G

Sacha Baron Cohen sports a 'Paul Weller'.

Sacha Baron Cohen played an outrageous fashion journalist in Bruno

thumbnail: Who Is America?
thumbnail: Sacha Baron Cohen as ex-Israeli general Erran Morad in Who Is America?
thumbnail: Sarah Palin has accused Sacha Baron Cohen of posing as a wounded military veteran in order to dupe her into taking part in an interview (Daniel Leal-Olivas/PA Wire)
thumbnail: Sacha Baron Cohen arrives at the LA premiere of Alice Through The Looking Glass (AP)
thumbnail: Sacha Baron Cohen as 'Borat' 'Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan' Film - 2006
thumbnail: His legendary Kazakstahni character, Borat caused a stir in Cannes in this fluoro 'mankini' which has gone on to become the costume of choice for a generation of stag-doers.
thumbnail: Sacha Baron Cohen, in character as ‘Nobby’ from the film Grimsby, is known for a variety of comedy creations (Dominic Lipinski/PA Wire)
thumbnail: Sacha Baron Cohen as Ali G
thumbnail: Sacha Baron Cohen sports a 'Paul Weller'.
thumbnail: Sacha Baron Cohen played an outrageous fashion journalist in Bruno
Aoife Kelly

Since news broke that Sacha Baron Cohen had filmed an entire TV series, duping several high profile interviewees into taking part, all hell has broken loose.

Sarah Palin, Sheriff Joe Arpaio and Judge Roy Moore all unwittingly took part in the series, for Showtime (it kicks off over here on Channel 4 at 9pm tonight), with Baron Cohen posing in prostethics and make-up as different characters.

Among them are an NPR reporter and a former Israeli army colonel, Erran Morad, who gets a series of gun lobbyists to lend verbal support to his Kinder-Guardians project which aims to put guns in the hands of children aged 4-12.

The first preview for the show has landed and it has to be seen to be believed:

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